In April 2025, Haitian Brazil received the “Best Partner” award from Midea Industrial Brazil (hereinafter referred to as “Midea Brazil”) in recognition of its efficient execution and comprehensive service capabilities in smart manufacturing projects. This recognition not only reflects the strong collaboration between the two companies, but also highlights the growing global strength of Chinese manufacturing enterprises.

Amid the wave of globalization, Chinese manufacturers are breaking new ground in overseas markets with solid capabilities. As a leading brand in injection molding equipment, Haitian International has joined forces with home appliance giant Midea Group to deepen their presence in the Brazilian market. Powered by technological innovation and localized strategy, the two companies are jointly opening a new chapter in South America’s industrial development.

Since its establishment in 2004, Haitian Brazil—one of Haitian International’s wholly owned overseas subsidiaries—has been deeply rooted in the Brazilian market, focusing on high-performance products and efficient, localized services. Covering a land area of 12,000 square meters with 4,600 square meters of building space, the company currently operates with 16 regional sales representatives, 22 internal service teams, 10 regional service teams, and over 20 distributors. This structure forms a comprehensive service network that supports over 1,500 customers across South America. From complete machine supply to fully integrated system solutions, along with extensive mold testing and application support, Haitian Brazil stands out as the trusted partner for premium manufacturing projects.

Backed by Midea Group’s global strategy, Midea Brazil has established a new manufacturing facility in Pouso Alegre. With an investment of over RMB 700 million, the plant covers 270,000 square meters, including more than 70,000 square meters of built-up area, and features two core business units focused on washing machines and refrigerators. The factory integrates a wide array of digital production technologies and cutting-edge innovations. The first batch of smart refrigerators began production in July 2024, followed by the trial production of top-loading washing machines in August 2024, both of which were simultaneously launched to the market. Serving not only the domestic market, these products are also exported to other countries across South America, positioning the facility as a major hub for smart appliance supply in the region.

The partnership began in early 2023, when Haitian Brazil was invited to bid for Midea’s Brazil refrigerator project, led by its Hefei division. In 2024, as Midea’s washing machine division expanded into the Brazilian market, Haitian Brazil—leveraging its high-performance equipment, swift service response, and two decades of local expertise—was selected as a strategic partner.

Faced with the demanding turnkey delivery of Phase I of Midea Brazil’s new factory, Haitian Brazil swiftly formed a dedicated technical service team to work in close collaboration with Midea’s project group. From the moment the machinery and utility systems—including water, electricity, compressed air, and raw material supply—arrived on site, Haitian’s team was fully engaged in intensive installation and implementation.

Through ongoing collaboration, real-time adjustments to construction plans, and continuous technical refinement, the two teams worked tirelessly for over three months. This led to the successful completion of Brazil’s first locally executed turnkey project, integrating injection molding, centralized material feeding, and utility systems—setting a new industry benchmark for efficiency. The achievement showcased Haitian Brazil’s technical strength and laid a solid foundation for Midea’s rapid expansion in the Brazilian market.

During mold testing, trial production, and the gradual ramp-up of low-volume output, Haitian Brazil provided full on-site support—from equipment commissioning and technical assistance to multiple rounds of employee training—ensuring stable and reliable line operation. As a result, Midea’s washing machine project achieved mass production ahead of schedule. The product’s outstanding value and smart features quickly captured the Brazilian market, with order volumes continuing to rise.

By 2025, Midea’s Brazil factory had achieved highly efficient dual-shift operations. Haitian’s injection molding machines and associated sub-projects stood out for their high precision, ease of use, and low failure rate—along with the Haitian service team’s consistent follow-up and proactive support—earning unanimous recognition from both Chinese and Brazilian teams at Midea. Less than three months after the Phase I delivery, Midea Brazil invited Haitian Brazil to initiate Phase II planning and began early deployment for Phase III and IV, signaling a deeper level of cooperation.

This collaboration has not only enabled Haitian Brazil to achieve breakthroughs in technology and service within large-scale integrated projects, but also accelerated Midea’s rapid expansion across the South American market. From early-stage alignment to deep mutual trust, the two companies have forged a strong partnership and lasting friendship—injecting powerful momentum into the growth of South America’s smart manufacturing ecosystem.

The “Best Partner” award from Midea Brazil is a strong endorsement of Haitian Brazil’s technical expertise and commitment. Moving forward, the two sides will continue to deepen cooperation in intelligent manufacturing and green production, leveraging innovation to drive the upgrading of South America’s home appliance industry and jointly writing a new chapter in the globalization of Chinese intelligent manufacturing.